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Putting More “Mystery” in Mystery Shops

[fa icon="calendar"] May 27, 2016 8:00:00 AM / by Mark Hollister

Mark Hollister

If you schedule mystery shops, you know how difficult it can be to find shoppers for hard to fill locations, adhere to rotation requirements, and remain shop compliant to program specifications without spending a fortune on shopper bonuses, labor hours, or third party schedulers. Mystery shop providers (MSP’s) who want to make the process of filling shops easier when they need a constant stream of new shoppers for web or phone based shops, use personas to make it happen.

A persona generator provides a unique alias complete with a name, using a balance of ethnicity based on geographical area, valid local address near the location you’re shopping, an email address, and a local phone number for your shopper to use when conducting their shop. It is the perfect solution for adding more “shoppers” without adding more costs.

Putting More “Mystery” in Mystery Shops |

Think about it, if you’re a potential customer shopping for things such as a new mortgage, a car, a rental property, a gym membership, a vacation, you aren’t calling the same business to acquire information over and over again. Yet, if you manage those types of businesses, you likely want ongoing mystery shops to provide you with insights on the service experience your customers are receiving and feedback on how your employees are performing. If you’re an MSP conducting a mystery shopping program for one of these types of businesses, you likely cannot have the same shopper doing those types of shops on a regular basis, because most people don’t switch gyms or decide to refinance their homes repeatedly.

Personas make it possible for one shopper to have multiple personas, or identities, with unique local contact information including phone numbers and valid email addresses.  Who among us hasn’t wanted to clone themselves to get more done? Now, it’s possible to literally make one shopper multiple people and conduct more shops for less time and cost.

Want to learn more about our breakthrough technology?  Watch us generate a persona in 20 seconds here.


If you're interested in how we use data to measure and improve the customer experience, download out guide: Measure What Matters - 5 Steps to Implementing a Successful Mystery Shopping Program. 


Measure What Matters


Topics: FastMSP technology, mystery shopping, faster!

Mark Hollister

Written by Mark Hollister

Mark Hollister has spent over a decade in the customer experience industry, promoting, developing, and executing service improvement strategies for organizations. He has lead sales teams, implemented national training and service development programs, managed marketing initiatives, and consulted with hundreds of companies spanning multiple industry segments on customer experience concepts.